Every year it is assumed that Google emphasizes on some particular ranking factors more than others. Read on this article to know more about the SEO Ranking Factors for the year 2014 on which Google is emphasizing more.
As we all know that these days Google is considering around thousands of signals as ranking factors for websites. Considering all the signals to look at the same time is a bit difficult. Here in this article we are going to discuss about some of the major SEO ranking factors which are working in the year 2014.
Content Is Undoubtedly King
At the end of the third quarter of the year 2014 we can truly say that content is undoubtedly king now. There is undoubtedly a great correlation between quality of content and the ranking of the website.
To be very frank, if you do analyze the first 20 results of any particular competitive keyword search on Google, you will find that first the quality of the content is superb, and second the length of the content has increased from past.
If you summarize things you need quality, informative, lengthy, and useful content to rank well in search engines especially in 2014.
On Page SEO
Gone are the days when people were focused mainly towards building links to their websites. The days of Off Page SEO has almost gone now. It is not like that quality links won’t work these days, they certainly do, but the focus of the search engines are now towards On Page factors.
The keywords still plays an important role in the search engine optimization of sites, but yes the Meta Keywords field has taken the backseat now. Title, Meta Description, On Page Content, Alt Tags, and Header Tags like H1, H2, H3, and Internal Linking plays a crucial role in the SEO industry in 2014.
Site Load Time
Lately the web hosting of the websites became an important factor for the SEO of the site. If you don’t have quality web hosting, the site load time of your website will suffer and for Google Site Load time is a very important performance factor and a deciding one as well.
As far as social signals are concerned, it is believed that these won’t play a very major role in deciding the ranking of your website. In the year 2013 it was assumed that it will became an industry changer, but it has not yet been correlated with good rankings of a site, although it is something which you cannot ignore in long run.
Once again a factor which has played major role in determining the ranking of websites is the bounce rate of the site. Normally search engines are keener towards providing the sites which has better user experiences than others. As per Google and other search engines, sites which fail to engage it’s users certainly is not better than those sites which has the ability to engage it’s users for a longer duration.
Thus if the bounce rate of your website is too high, you must need to be cautious about it.
It is quite obvious that in 2014 the bounce rates of the top ranking sites are less.
Back Links to Your Site
Though Google says it is not an important factor, but experiences claim that it still plays a vital role in deciding the rankings of your website. The emphasis though has changed towards quality of the links, than the quantity of the back links.
Though if you are an established brand, then obviously Google will have some different criteria for your back links.
So those were some of the most important ranking factors for the year 2014. Though with the death of Google Authorship and Google’s emphasis on secure websites might change the SEO scenario in coming days.