SEO Ranking Factors for the Year 2014!

Every year it is assumed that Google emphasizes on some particular ranking factors more than others. Read on this article to know more about the SEO Ranking Factors for the year 2014 on which Google is emphasizing more.

As we all know that these days Google is considering around thousands of signals as ranking factors for websites. Considering all the signals to look at the same time is a bit difficult. Here in this article we are going to discuss about some of the major SEO ranking factors which are working in the year 2014.

Content Is Undoubtedly King

At the end of the third quarter of the year 2014 we can truly say that content is undoubtedly king now. There is undoubtedly a great correlation between quality of content and the ranking of the website.

To be very frank, if you do analyze the first 20 results of any particular competitive keyword search on Google, you will find that first the quality of the content is superb, and second the length of the content has increased from past.

If you summarize things you need quality, informative, lengthy, and useful content to rank well in search engines especially in 2014.

On Page SEO

Gone are the days when people were focused mainly towards building links to their websites. The days of Off Page SEO has almost gone now. It is not like that quality links won’t work these days, they certainly do, but the focus of the search engines are now towards On Page factors.

The keywords still plays an important role in the search engine optimization of sites, but yes the Meta Keywords field has taken the backseat now. Title, Meta Description, On Page Content, Alt Tags, and Header Tags like H1, H2, H3, and Internal Linking plays a crucial role in the SEO industry in 2014.

Site Load Time

Lately the web hosting of the websites became an important factor for the SEO of the site. If you don’t have quality web hosting, the site load time of your website will suffer and for Google Site Load time is a very important performance factor and a deciding one as well.

Social Signals

As far as social signals are concerned, it is believed that these won’t play a very major role in deciding the ranking of your website. In the year 2013 it was assumed that it will became an industry changer, but it has not yet been correlated with good rankings of a site, although it is something which you cannot ignore in long run.

Bounce Rate

Once again a factor which has played major role in determining the ranking of websites is the bounce rate of the site. Normally search engines are keener towards providing the sites which has better user experiences than others. As per Google and other search engines, sites which fail to engage it’s users certainly is not better than those sites which has the ability to engage it’s users for a longer duration.

Thus if the bounce rate of your website is too high, you must need to be cautious about it.

It is quite obvious that in 2014 the bounce rates of the top ranking sites are less.

Back Links to Your Site

Though Google says it is not an important factor, but experiences claim that it still plays a vital role in deciding the rankings of your website. The emphasis though has changed towards quality of the links, than the quantity of the back links.

Though if you are an established brand, then obviously Google will have some different criteria for your back links.

So those were some of the most important ranking factors for the year 2014. Though with the death of Google Authorship and Google’s emphasis on secure websites might change the SEO scenario in coming days.

6 Keys to SEO Success for ANY Website

Search Engine Optimisation (SEO) is the free way to boost your website’s presence in the search engine results pages (SERPs). SEO is not to be confused with Search Engine Marketing (SEM), which are the paid sponsored ads that also appear in search engine results pages, provided by Google AdWords or the like. SEO is completely free and is the practice of optimising your website code to appeal to search engines. SEO and SEM can work well together, or they can work completely independently.

So, what can you do to increase the chances of boosting your website up to the first or second page of the results pages?

    1. Basic common sense. SEO doesn’t have to be as complicated or expensive as many industry professionals make out – there is more simple common sense involved than you may believe!
    1. Good quality content. You won’t get penalised for having good quality, well written content that is aimed mainly at human beings. SEO doesn’t need to mean spammy content. Write your web content for your users first, and search engines second.
    1. Keep your website’s content up to date. If the footer of your website still says 2009, you’re not going to rank for relevant and recent content. Update price lists, update product offerings, update service area – just make sure your website is current and correct.
    1. Keep it simple. If your ideal customers are going to search for ‘small business web design’, make sure that the keyword ‘small business web design’ exists multiple times throughout your website!
    1. Perseverance. Rome wasn’t built in a day! As long as you are regularly adding fresh relevant content, tweaking existing content, adding testimonials, adding case studies etc – you will begin to see results in time.
  1. And last but certainly NOT least – patience! Good rankings take time. You need to keep working on all of the above things, and you will start to see the results. In the meantime, you can consider running an SEM campaign as a quick fix while you continue to work on increasing your SEO rankings.

The golden rule of Search Engine Optimisation (SEO) is that search engines just want to deliver the most relevant results to their users. So you need to make sure your website content is relevant, current, real. If you think of it from a human point of view first, and search engine point of view second – you can’t go far wrong. But most of all – be patient!

Analysis of SEO Techniques for Your Website

Business owners are always trying to keep up with the latest SEO trends to get their websites the most exposure but it is not always easy to determine what will work and what will be a waste of time. SEO techniques are always changing, but these SEO techniques are here to stay:

On-Page Content

On-page content is the most effective SEO strategy because it is not a passing trend – it is a sound long-term strategy. Using keywords naturally within the text on your website can improve rankings because it allows the search engines to know what a particular page is about. When optimizing content, you do not want to use keywords too many times or too close together because a high keyword density can cause readability to suffer.

Blogging

Blogging is a great way to put out fresh highly relevant content on a regular basis to get the attention of the search engines. By maintaining a blog, you are signaling to the search engines that your company is an authority in your industry and can be trusted to provide timely information. Just like writing on-page content, you want your blog posts to include your keywords so that your posts can rank for your keywords as well.

Title Tags and Meta Descriptions

The title tag and meta description for each page on your site do matter, so you should take the time to customize them appropriately. Some people just use generic titles and descriptions (or leave the meta descriptions up to the search engines) but this is a mistake because title tags are important for SEO purposes and meta descriptions are important to searchers. The experts at Search Engine Land explain, “The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.”

Local Search

If your business has a physical location, getting plugged into local search through things like Google Maps and local directories can provide a substantial boost. This is especially true with mobile search increasing so much in recent years. As people search on the go from their mobile devices, you want your business to appear prominently. This is a great way to set your site apart from your competitors’ sites and also drive more foot traffic to your brick-and-mortar store.

Technical Elements

There are a number of technical elements that factor into search engine rankings both positively and negatively – like Google Authorship, 301 redirects, broken links, 404 errors and so forth. The major search engines all have tools that you can use for free to monitor your site and keep track of technical elements that can affect web ranking and relevancy. For instance, Google offers Google Analytics to provide site data and Google Webmaster Tools to manage 301 redirects and other technical aspects. These are great to use as a part of your SEO strategy because they give you greater search insights and control over your site.

Social Factors

There has been a lot of discussion as to whether or not Google takes social signals into account when determining rankings. While Google has released that they do not take individual social signals into account in and of themselves, the buzz around a business on social media platforms generates more traffic to the site and more inbound links to the site. Both of these things can increase site relevancy, which is then echoed in higher rankings. For this reason, maintaining social profiles on the most popular platforms like Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube benefits overall SEO efforts.